Simply Perfect Summer Tour
Our team conceptualized, designed, and developed two centerpiece brand experiences for Patrón Tequila's interactive booth, as featured at ten music festivals across the country.
In the first Patrón x CLUTCH experience, festival goers took a brief quiz to discover their unique Patrón Personality. Then, each participant had their photo taken and watched an animation of their unique “aura” results, generated based on earlier quiz responses and available for sharing on social platforms. The final aura photograph was shared directly with users via text or email, which included a suggested cocktail—linking participants back to Patrón’s Perfect Summer drink recipe site.
The second experience had tequila fans queuing up at kiosks to compete in a race to build the perfect Patrón cocktail before time ran out. After playing, fans could treat themselves to a Simply Perfect Summer cocktail, just like the ones in the game!
